Helping Build
Your Company
ONSHA Labs is a
Unique Incubation Partner for Technology Startups
Startup Essentials for the Journey Ahead
ONSHA provides the experience, resources, mentoring, process and seed capital needed to make founder visions a reality by focusing on the basics.
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An Inspired Team
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Validated Market
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Competitive Awareness
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Differentiated Offering
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Scalable Architecture
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Optimized Pricing
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Efficient Go To Market
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Realistic Financial Model
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Talent and Resources
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A Value Creation Plan
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Seed Capital
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Expansion Capital
We Have Been Where You Are
As Founders, we have experienced the lifecycle of ideas, bootstrapping, funding, building, selling, growing and exiting. This experience and passion has made us Realistic, Decisive and Scrappy.
$150M
Raised In Companies Founded by our Principals
24
Companies Founded
By Our Principals
$5-15M
Annual Revenue Achieved in these Companies
Searching For Themes
Our mission is to help founders succeed commercially by promoting forward looking ethical themes that humanize AI and the promise of impact and wellness driven AI applications.
Applied AI
We focus on startups leveraging AI to solve real-world problems with practical, scalable solutions. Our goal is to support technologies that deliver measurable value across industries.
Ethical AI
We invest in AI solutions developed by teams committed to safeguarding data privacy and respecting ownership rights in training models. Our focus is on fostering technologies that prioritize responsible development practices and uphold trust in AI systems.
Impact & Inclusion
We invest in AI solutions addressing global challenges like climate change, healthcare, education, and food security. Our focus ensures these innovations promote equity, diversity, and inclusion, benefiting underserved communities and fostering a sustainable future.
AI Wellness
We invest in AI applications that enhance mental, emotional, and physical well-being, ensuring every AI interaction prioritizes these factors. Our focus is on solutions that make AI empathetic, accessible, and effective in promoting holistic health.
Creating Value at Every Stage
Every stage of building a business has challenges AND opportunities. The key is to look the challenges in the eye and be decisive about acting on the opportunities.
Ideation
Vision Into Reality
You’ve had that spark—the moment of inspiration. You know there’s a opportunity worth pursuing, and you’ve envisioned a solution. But it’s still in your head or a notebook, waiting to come to life.
Pre-Investment
Building Momentum
You’ve moved past the idea stage and started building. Maybe you have a framework, prototype or MVP. You’ve bootstrapped your way forward but haven’t yet brought in outside investors.
Pre-Revenue
Preparing for Launch
You’ve secured some investment, which means others see your potential. You’ve built the product, and now it’s time to launch. There is a lot to do to ensure a great success.
Early Revenue
Time to Scale
Your product is live, and you’re generating revenue (<$10k MRR). You’ve proven the concept works, and now you’re looking to scale—but you need the right strategies and support to take it to the next level.
Working Together
Ensuring that Founders Are Highly Incentivized and Motivated
Seed Capital
For earliest stage companies we write checks to fund early market and product development.
Sweat Equity
We pick up the tab for our execution resources across product design, development, marketing execution and legal.
Convertible Debt
Seed Capital and Sweat Equity is captured in a debt instrument with numerous favorable founder terms.
Founders Equity
In some early-stage projects where we are a critical provider of ideation, business planning and fund raising, we also receive founders equity.
Founders Loving Founders
An important measure of success is whether our founders are energized and empowered by our engagement.
B2B FinTech
"We were growing fast through referrals but not hitting our goals. ONSHA's experience in the B2b sales and modern digital marketing transformed our go to market strategy putting us in deals when prospects where buying. "
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* References on request
B2C AI Gaming
"As a team we had an idea for years. We even tried to build it once. We just did not have a truly differentiated model. ONSHA worked with us to reposition as both an AI Wellness experience and an Impact business. We are now approaching a launch at scale this year. "
B2C AI Wellness
"We have a dream to build a community for individuals managing long-term health conditions connect, share experiences and build meaningful relationships. ONSHA built a robust business model and product vision for our first investment round.”​​
We Are Hands on Partners
Our teams work together on research, analysis, strategy, shared technology and execution - until your team has grown and ready.
Market and Value Prop Validation
Our analysts and founders are experts at correlating market size, competition, segmentation, addressability and pricing to ensure we all invest in a differentiated value proposition that can win.
Product Design & User Experience
Ensure that concept is delivered in a user experience that delights and drives adoption. This requires structured modeling of personas and value. We also have reusable technology components we contribute.
Architecture and Product Development
Have a clear architecture vision before writing code that could have been inexpensively integrated. Provide the development resources across AI, front end web and mobile and back-end functions.
Go To Market
Strategy
Our analysts and founders are experts at correlating market size, competition, segmentation, addressability and pricing ensure we all invest in a differentiated value proposition that can win.
Marketing Plan Execution
Apply multi-disciplinary resources to support all aspects of pre and post launch marketing activities including search, social, content, influencer, sponsor and other channels.
Expansion Capital Raising
Eventually companies require more than seed capital. We help with ensuring that business is well positioned and executing while working with founders to articulate the team and value proposition strenths.